Spider-Man: Brand New Day Trailer Shatters All-Time Record With 718.6 Million Views in 24 Hours

The first trailer for Spider-Man: Brand New Day landed on Wednesday morning and promptly rewrote the record books. Sony confirmed that the footage amassed 718.6 million views across all platforms within its first 24 hours, according to data from market research firm WaveMetrix ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views.. The figure makes it the most-watched trailer debut in entertainment history — not just for film, but across all media, surpassing every previous benchmark for a single piece of promotional content.

The numbers are staggering even by the inflated standards of modern franchise marketing. The Brand New Day trailer surpassed the previous cinematic record holder, Deadpool & Wolverine, which drew 365 million views during its 2024 Super Bowl debut, in just eight hours . By the eight-hour mark, Brand New Day had already accumulated 373 million views ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views.. It also eclipsed the 24-hour record set by the Grand Theft Auto VI trailer in 2025, which had pulled in 475 million views to become the biggest video launch of all time before being overtaken ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views.. The sheer velocity of the viewership — nearly double the previous record — suggests a level of pent-up demand that even Sony may not have fully anticipated.

The trailer marks Tom Holland's return to the role of Peter Parker for the first time since Spider-Man: No Way Home in 2021. That film, which united Holland with predecessors Tobey Maguire and Andrew Garfield in a multiverse-spanning storyline, went on to gross $1.9 billion at the global box office and became the highest-grossing film in Sony's history ‘Spider-Man: Brand New Day’ Sets 24 Hour Trailer Record with 718 Million Viewshollywoodreporter.com·SecondaryBrand new day, brand new trailer record. Spider-Man: Brand New Day has easily become the biggest trailer of all time in 24 hours, according to Sony. The studio says the trailer reached 718.6 million views since launching on Wednesday, citing the market research firm WaveMetrix. It took just eight hours to top Deadpool & Wolverine‘s 365 million views from two years ago. (That number also included the 100-plus million who watched the Super Bowl on TV.. The anticipation for a follow-up has been building steadily over the intervening five years, amplified by Sony's deliberate strategy of releasing brief teaser snippets the day before the full trailer dropped to maximize anticipation ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views..

A Darker, Lonelier Spider-Man

Brand New Day picks up four years after the events of No Way Home. In that film's climactic sequence, Peter Parker agreed to have Doctor Strange erase every memory of his existence from the world — a sacrifice that cost him his relationships with MJ, Ned Leeds, and everyone else who once knew him. The new trailer reveals a Peter Parker who has been living alone in New York, devoting himself entirely to crime-fighting in a city that no longer knows his name ‘Spider-Man: Brand New Day’ Trailer Shatters Record With 718.6 Million Views — The Biggest Movie Trailer Launch in Historyvariety.com·Secondary“Spider-Man: Brand New Day” is already web-slinging its way to history. The Sony Pictures trailer, released on Wednesday morning, has become the biggest trailer of all time with 718.6 million views in 24 hours. The Spidey trailer broke the previous record held by “Deadpool and Wolverine,” which had 365 million views. In just eight hours, the “Spider-Man: Brand New Day” trailer had 373 million views — already breaking the record by “Deadpool 3,” which dropped during the 2024 Super Bowl..

The footage suggests a more grounded, emotionally raw chapter for the character. Peter now lives next door to MJ, played again by Zendaya, who has moved on to a new life and a new relationship. Jacob Batalon returns as Ned Leeds, though the former best friends remain strangers to each other. The trailer hints at a physical transformation threatening Peter — one severe enough to send him seeking the help of Bruce Banner, with Mark Ruffalo reprising his role as the Hulk ‘Spider-Man: Brand New Day’ Trailer Shatters Record With 718.6 Million Views — The Biggest Movie Trailer Launch in Historyvariety.com·Secondary“Spider-Man: Brand New Day” is already web-slinging its way to history. The Sony Pictures trailer, released on Wednesday morning, has become the biggest trailer of all time with 718.6 million views in 24 hours. The Spidey trailer broke the previous record held by “Deadpool and Wolverine,” which had 365 million views. In just eight hours, the “Spider-Man: Brand New Day” trailer had 373 million views — already breaking the record by “Deadpool 3,” which dropped during the 2024 Super Bowl.. The mutation subplot represents a new direction for the MCU's Spider-Man, drawing from comic storylines that have explored Peter's biology as a source of both power and peril.

The cast also brings several notable additions to the Spider-Man corner of the MCU. Jon Bernthal appears as the Punisher, a character he previously portrayed in the Netflix Marvel series that has since been folded into MCU canon. Sadie Sink, known for her role as Max Mayfield in Stranger Things, joins in an undisclosed role that has already generated significant speculation among fans and industry watchers. Michael Mando returns as the Scorpion, whom audiences last saw in Spider-Man: Homecoming, while Tramell Tillman rounds out the new faces ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views..

Behind the Camera

Destin Daniel Cretton, who directed Shang-Chi and the Legend of the Ten Rings for Marvel in 2021, takes over the director's chair from Jon Watts, who helmed the previous three Holland Spider-Man films before departing the franchise. The screenplay comes from Chris McKenna and Erik Sommers, the writing duo who have penned every MCU Spider-Man installment to date, providing a thread of narrative continuity even as the directorial vision shifts ‘Spider-Man: Brand New Day’ Sets 24 Hour Trailer Record with 718 Million Viewshollywoodreporter.com·SecondaryBrand new day, brand new trailer record. Spider-Man: Brand New Day has easily become the biggest trailer of all time in 24 hours, according to Sony. The studio says the trailer reached 718.6 million views since launching on Wednesday, citing the market research firm WaveMetrix. It took just eight hours to top Deadpool & Wolverine‘s 365 million views from two years ago. (That number also included the 100-plus million who watched the Super Bowl on TV..

The producing team brings together Marvel Studios' Kevin Feige and Sony's Amy Pascal, who have jointly shepherded the Spider-Man franchise within the Marvel Cinematic Universe since their landmark 2015 deal that first brought the character into the MCU. Avi Arad and Rachel O'Connor also produce, with Louis D'Esposito and David Cain serving as executive producers ‘Spider-Man: Brand New Day’ Trailer Shatters Record With 718.6 Million Views — The Biggest Movie Trailer Launch in Historyvariety.com·Secondary“Spider-Man: Brand New Day” is already web-slinging its way to history. The Sony Pictures trailer, released on Wednesday morning, has become the biggest trailer of all time with 718.6 million views in 24 hours. The Spidey trailer broke the previous record held by “Deadpool and Wolverine,” which had 365 million views. In just eight hours, the “Spider-Man: Brand New Day” trailer had 373 million views — already breaking the record by “Deadpool 3,” which dropped during the 2024 Super Bowl..

The Film's Comic Book Roots

The title draws from a pair of well-known and, in some circles, controversial Marvel Comics storylines. In the original comics, the Brand New Day arc followed One More Day, a 2007 storyline in which Peter Parker made a deal with the demon Mephisto to save Aunt May's life at the cost of his marriage to Mary Jane Watson. Brand New Day then established a new status quo with Peter single, un-outed as Spider-Man, and starting over from scratch — a clean slate that divided longtime readers.

The MCU adaptation takes a different path to a similar destination. Rather than a demonic bargain, Peter's fresh start stems from Doctor Strange's memory-erasing spell. But the emotional core remains: a hero stripped of his support network, forced to rebuild his life while still carrying the weight of memories no one else shares. The trailer leans into this isolation, showing Peter watching old videos of his lost life on his phone — a small, human detail that anchors the superhero spectacle in recognizable grief.

What the Record Means for the Box Office

Trailer viewership records do not automatically translate into proportional box office performance, but the correlation is strong enough to grab the industry's attention. No Way Home's first trailer generated 355.5 million views in 24 hours and went on to become a $1.9 billion global earner ‘Spider-Man: Brand New Day’ Sets 24 Hour Trailer Record with 718 Million Viewshollywoodreporter.com·SecondaryBrand new day, brand new trailer record. Spider-Man: Brand New Day has easily become the biggest trailer of all time in 24 hours, according to Sony. The studio says the trailer reached 718.6 million views since launching on Wednesday, citing the market research firm WaveMetrix. It took just eight hours to top Deadpool & Wolverine‘s 365 million views from two years ago. (That number also included the 100-plus million who watched the Super Bowl on TV.. Deadpool & Wolverine pulled 365 million trailer views and earned $1.34 billion worldwide during its theatrical run.

Brand New Day's 718.6 million views represent nearly double the previous record, a gap that industry observers attribute partly to the sheer length of time since Holland last appeared in the role and partly to the growing global reach of social media platforms where trailer consumption increasingly occurs ‘Spider-Man: Brand New Day’ Most Watched Trailer Debut Ever With Near 719M Global Views, Beats ‘Deadpool & Wolverinedeadline.com·SecondarySony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31. The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views.. The film also benefits from its position in the broader MCU timeline — it arrives ahead of Avengers: Doomsday, which has generated its own wave of anticipation and positioned Brand New Day as a crucial narrative stepping stone.

Sony has scheduled Spider-Man: Brand New Day for release on July 31, 2026, positioning it as the centerpiece of the summer blockbuster season ‘Spider-Man: Brand New Day’ Trailer Shatters Record With 718.6 Million Views — The Biggest Movie Trailer Launch in Historyvariety.com·Secondary“Spider-Man: Brand New Day” is already web-slinging its way to history. The Sony Pictures trailer, released on Wednesday morning, has become the biggest trailer of all time with 718.6 million views in 24 hours. The Spidey trailer broke the previous record held by “Deadpool and Wolverine,” which had 365 million views. In just eight hours, the “Spider-Man: Brand New Day” trailer had 373 million views — already breaking the record by “Deadpool 3,” which dropped during the 2024 Super Bowl.. If the trailer reception is any guide, the studio may have the biggest hit of the year on its hands — and potentially the kind of event-level release that has become increasingly rare in a fragmented entertainment landscape where theatrical exclusivity competes with streaming convenience.

The question is whether the film can match the impossible expectations its trailer has set. With 718.6 million people having already watched the first preview, and a July release date that puts it squarely in competition for summer dominance, the answer will come soon enough.